Jacquard Fabric: Woven Patterns, Luxury, and Durability

Jacquard isn't a single material type but a weaving method that builds patterns into the fabric itself rather than printing them on the surface. That's what gives it its luxurious look and distinctive durability.

What makes jacquard distinctive?

In jacquard, the pattern is woven into the fabric, not printed on top. So the pattern doesn't fade or peel over time, and appears on both sides in reverse. The method is named after the inventor of the jacquard loom.

Jacquard vs. printed fabric

• Jacquard: The pattern is part of the weave, lasts long and doesn't fade, with a slightly raised texture.
• Printed: The pattern is on the surface only, cheaper but can fade or wear with washing and use.

Pros

High durability, patterns that don't fade, a luxurious classic look, and endless design variety (from damask motifs to modern geometric patterns). It can be woven from different fibers (cotton, polyester, blends).

Where is it used?

Ideal for classic and luxurious upholstery (sets, living rooms), for curtains that need luxury, and for pieces meant to be the room's focal point. Damask jacquard specifically is one of the most popular classic-style choices.

A tip when choosing

Pay attention to weave density and weight — good jacquard is heavy and tight. A clear, raised pattern is a sign of quality weaving.

Browse our range, request a sample to check the pattern and feel, or contact us.